Filtering By Type: Article×
Forget Gross Revenue: Here Are The 6 KPIs Marketing Agencies Should Be Tracking — But Aren’t
Like most owners of marketing agencies, you’re the one who feels the most responsible for tracking your business’s performance and profitability. Maybe you even hired a bookkeeper and a tax accountant to tag team the job. But do they know what to look for? Rarely, as it turns out. You may assume that the professionals […]
Does Your Agency Have Lots of Cash But No Profit? You’re Likely Measuring Profitability Wrong.
See if this sounds familiar: your agency’s bank account is flush with cash, but your accountant tells you at the end of the year that you haven’t made any profits. Something doesn’t add up. “But we’ve had so much business this year!” you think. Not only that, but when you looked at your sales and […]
Three Key Financial Reports for Creative Services firms
In this article, we will share three key reports to manage your marketing and advertising firm, along with how you should be interpreting this data. Armed with this info, you’ll have your finger on the pulse of your business and will be able to quickly and confidently make decisions. At Finally, we work with creative […]