Insights

Even if it’s hard to track, client profitability is vital information to have to optimize your own business performance. If you don’t know which clients add to your bottom line and which are dead weight, you’re potentially hemorrhaging dollars to service clients that aren’t worth the resources. Even worse, you’re missing out on major business […]

The end of the year for your business isn’t just about tying up loose ends and closing the books. It’s an opportunity to reflect on how your business performed, and what you can do to improve in the new year.  But hang on—some of you don’t even know how to close the books properly. If […]

Like most owners of marketing agencies, you’re the one who feels the most responsible for tracking your business’s performance and profitability. Maybe you even hired a bookkeeper and a tax accountant to tag team the job. But do they know what to look for? Rarely, as it turns out. You may assume that the professionals […]

See if this sounds familiar: your agency’s bank account is flush with cash, but your accountant tells you at the end of the year that you haven’t made any profits. Something doesn’t add up. “But we’ve had so much business this year!” you think. Not only that, but when you looked at your sales and […]

In this article, we will share three key reports to manage your marketing and advertising firm, along with how you should be interpreting this data. Armed with this info, you’ll have your finger on the pulse of your business and will be able to quickly and confidently make decisions. At fin/ally, we work with creative […]